Instagram has just dropped something new, and it’s a bit of a game-changer for creators: an editing app called Edits.
Think of it as Instagram’s answer to CapCut, but with some serious perks if you’re already using Instagram for your content. I’ve had a proper look at what it can do, who it’s really for, and how you might want to jump on it early if you’re creating content for your brand or business.
What is Instagram Edits?
Edits is Instagram’s brand-new, standalone video editing app designed to help you film, edit, and post short-form videos—all from your phone. It’s packed with creative tools to make content creation smoother, faster, and honestly, just less of a faff.
You’re getting:
- AI tools for green screen effects, cutting out backgrounds, and animating still images.
- High-quality video capture, including 2K and 4K, plus frame rate control (24, 30, or 60 fps).
- Proper editing features, like voiceovers, captions, stickers, trending sounds, and transitions.
- An idea tracker, so you can save content ideas and browse trending Reels right inside the app.
- Performance stats to track your content’s reach and engagement over 60 days.
And because it’s built by Instagram, everything’s set up to work seamlessly with Reels and Stories.
Who is it really for?
This isn’t just another app for messing about with videos. It’s clearly aimed at creators and small business owners who want to post consistently but don’t want to get bogged down in complicated software or juggling loads of tools.
If you:
- Make Reels regularly for your business,
- Want a quicker way to batch-create content,
- Like keeping your visuals on-brand with fonts and colours,
- Or just want to spend less time editing and more time running your business…
…then Edits could be spot on.
It’s also a solid choice if you want to repurpose content for TikTok, YouTube Shorts, Pinterest, or even email newsletters—you can export clean videos with no watermarks.
Why should you care?
- It saves you time: Everything’s in one place—no more bouncing between apps.
- It’s easy to use: Designed for mobile-first editing, with tools that make sense even if you’re not a tech wizard.
- No more watermarks: Your videos stay clean, professional, and ready to use anywhere.
- Drafts and ideas in one place: Keep your creative flow going without losing track of what you want to post.
What’s new and what’s next?
Instagram has hinted at even more features coming soon, like:
- Keyframe animation tools for more control over movement and effects.
- Collaborative editing so you can co-create with others.
- Next-level AI tools for transforming videos with simple prompts (like changing outfits or backgrounds).
So, if you’re the type to stay ahead of the curve, this is one to watch.
How to get started
- Download Edits from the App Store or Google Play here
https://creators.instagram.com/edits - Check out the Inspiration tab for trending ideas.
- Start a new video or import clips you’ve already filmed.
- Play with the editing tools—captions, overlays, green screens, you name it.
- Export in up to 4K and post it straight to Instagram (or wherever else you want).
Final thoughts
I love anything that helps people create good content without the overwhelm, and Edits feels like it’s been built with exactly that in mind. If you’re looking to simplify your process, stay consistent with your posting, and keep your videos looking sharp, this could be a great tool to explore.
Let me know if you give it a try—I’d love to hear how you find it.